Brendon Burchard



2019 will go down as the year of social media exhaustion.

2010 to 2018 was curiosity and scale. 2019 began the tipping point toward exhaustion.


It wasn’t the volume that exhausted people; it was the emotional reaction, specifically judgment fatigue. Yes, that’s a real thing.

People will say they were tired of *being* judged. But that’s one side of the coin. The other side is that people started judging others, too, at such speed and volume that it decreased their sense of joy and connection.

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